Corporate Office
Corporate Office
1210 Stanbridge St, Norristown, PA 19401
Why Sensical?
Our Company
Our Mission as your strategic partner enables your growing eCommerce business to thrive by handling your operational heavy lifting, so you can focus on what you do best.
We don’t just support your business, we fight for it.
As your partner, we work harder than anyone to help your eCommerce brand grow, scale, and succeed. Services we offer include:
- Warehousing
- Fulfillment
- Returns
- Liquidation
- Hands-on Consulting and Business Services
We offer tailored solutions built around your needs…not ours.
The Team: No Egos. Just Grit, Grind, and Growth—Together
At Sensical, we don’t just value teamwork, we live it. We believe in true collaboration, relentless effort, and showing up with sleeves rolled and minds sharp. When challenges arise, we face them together, and we don’t stop until the job’s done right.
Kevin Novelli
Kevin’s spent 14+ years in the trenches of e-commerce and third-party platforms, leading from the front in finance, accounting, and ops. He is not just fluent in spreadsheets and strategy; he is battle-tested across the business backbone. Most recently, he served as CFO for a fast-scaling online home decor brand, where he did not just manage numbers, he built systems, drove growth, and made profitability a habit. Kevin’s edge lies in turning complexity into clarity, chaos into execution, and ambition into results.
Michael Romano
Michael has spent over two decades in the retail and e-commerce space, holding key leadership roles as both a Chief Financial Officer and Chief Revenue Officer for a high-growth online home furnishing retailer. He does not just see the numbers; he sees the story they tell. By uniquely blending data-driven analysis with innovative marketing, he is a master at generating revenue and brand interest while keeping a sharp eye on profitability.
